15 Jun, 2010
A new Swiss based sportswear manufacturer has racked up some early victories in the UK market after debuting in the Middle East.
The brand’s team sheet boasts football teams such as Wolverhampton Wanderers and also as club sponsor, Watford FC, as revealed by legendary fan Sir Elton John. More teams are set to sign soon in football and rugby.
Since 2007 BURRDA- Arabic for ‘fabric’- has been adding to its clients list since its first major signings, Qatar and Kuwait’s national football teams.
As most major Western sports brands failed to spot the Middle Eastern gap in the market Pilatus Sports Management SA- the parent company behind BURRDA- was quick to seize the opportunity.
Now the company hopes to attract more fans to the brand with its move to the UK and the simple Brand message ‘Challenge Yourself’. The 'Challenge Yourself' concept embodies the hard work required for all sporting achievements, whether it's an extra two minutes on the treadmill, or the last push to finish a marathon.
Burrda wants to champion 'Challenge Yourself' as a life philosophy and so has chosen to support teams which share this determination to succeed. In this way Burrda is planning to move beyond team kit sponsorships and enter the sports leisurewear market challenging established brands, with the promise of design led, good quality, value for money sports clothing.
“In a relatively short amount of time we have developed a strong brand identity that sports fans are beginning to recognise. Now we’re looking seriously at the UK, and already have a number of domestic sides signed up to add to our established reputation with national teams, from football to handball,” said Charles Diab, General Manager at BURRDA.
“We offer high performance, multi-faceted sportswear at a competitive price compared with other leading brands. Plans are already in place to launch a high-street line targeted at gym users, increasing the momentum of our expansion into the mainstream sector.”
With the right backing and ambitions to seriously challenge itself to be a global player within ten years, watch this space to see how far BURRDA can grow.